Read: 2021
Navigating China's Digital Landscape and Embracing the Latest Trs in Digital Transformation
In March, IT Consultis was given an exciting opportunity to lead a comprehensive workshop for Coty, one of the world’s leading luxury brands. The goal was to guide top global executives through an insightful journey that explored China’s vibrant digital landscape, eCommerce strategies, and the evolving trs in digital transformation.
The day was filled with three immersive sessions designed to provide deep insights into navigating China's dynamic digital environment:
China boasts a remarkable 50 share of global retl e-Commerce sping CNNIC, 2022, powered by its mobile-first economy that fosters an advanced digital culture. Social commerce has become the new norm here, with the customer journey fully encapsulated within social superapp ecosystems like WeChat.
People trust recommations and seek validation from peers and trusted influencers before making purchasing decisions, highlighting the power of social media in shaping consumer choices. Here are four key digital trs for brands to leverage:
Livestream commerce
Short-form videos
Social commerce
Metaverse, ARVR technologies
China's dominance in technology and digital innovation is further highlighted by its thriving QR code economy facilitated through widespread adoption of WeChat Pay.
90 of China’s mobile payments are processed via QR codes CNIT, 2021, and offline transactions scanned through digital channels reached a staggering value of over 11 trillion RMB in Q1 2021.
These figures underscore the relentless push towards technological advancement by Chinese consumers and businesses alike.
China’s e-commerce landscape presents immense opportunities for brands looking to expand their online presence. We discussed Public Traffic platforms like Tmall and JD.com, where brands can leverage campgns and events to drive substantial brand awareness and sales volume.
Meanwhile, Private Traffic offers significant advantages through brand-owned channels such as WeChat Mini Programs, enabling greater control over customer interactions and data capture, not possible with Public Traffic.
Maximizing the value of private traffic domns allows for:
Stronger customer loyalty
More holistic customer profiles for data-driven insights
A more impactful influence on purchasing decisions
The success in China hinges on the harmonious integration of these three channels: Public Traffic, Private Traffic, and offline retl.
We explored key strategies for successful digital transformation in China:
Innovative technologies such as WeCom, marketing automation, social CRM, and data-driven decision-making
Cultivating a culture of agility and adaptability
The full-day workshop conducted by IT Consultis was a resounding success with global Coty executives including the CEO Sue Naby atting. The trning session was fully customized to address their unique needs.
As we move forward, IT Consultis remns committed to delivering impactful workshops focused on digital transformation and empowering companies across China and Asia to thrive in this evolving landscape.
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