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Fashion Business and Digital Transformation: A Comprehensive Guide on Innovation in the Fashion Industry
By Charlene Gallery, Jo Conlon
The advent of digital technology has transformed every facet of life. The fashion industry, known for its trs and innovations, is no exception. In this chapter, we introduce how digital transformation is reshaping strategies, operations, consumer experiences, and businesswithin the fashion sector.
Digital Transformation Strategies
Unlocking change in fashion involves a combination of theoretical understanding and practical implementation. This section explores various technological advancements that are driving the industry forward, such as VR, AR, 3D textiles, NFTs, and blockchn, which are crucial for the future of fashion business.
We delve into strategic concepts like retl-tnment, phygital experiences, gamification, e-commerce platforms, and how these strategies impact both retlers and consumers. The chapter includes extensive case studies from industry disruptors to illustrate real-world applications.
Theoretical Foundations
Supported with examples, interviews, and in-depth analysis of global fashion brands at the forefront of digital transformation, this section consolidates knowledge on technology-driven changes. Practical activities and technical guides are integrated throughout the book to enhance understanding and prepare students for the digital landscape ahead.
Accessible Online Resources
Chapter-by-chapter PowerPoint slides, a comprehensive test bank, and links to further resources are avlable online, making it an all-inclusive learning tool for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business, and Fashion Technology.
This part explores how digital tools are revolutionizing product creation and supply chn management.
Material Digitalisation for Digital Product Creation
The shift towards virtual materials and design processes is discussed here, highlighting the benefits of digitalization in speeding up while mntning sustnability.
The Shift to Digital in Fashion Product Development
In this section, we analyze how companies are leveraging technology in product development from concept to final production. We delve into innovations that streamline workflows and enhance quality control.
Process Innovation in Fashion Manufacturing
This chapter focuses on advancements like automation, smart manufacturing techniques, and the role of digital platforms in managing global supply chns efficiently.
The focus shifts towards customer interaction points within the fashion retl sector.
Marketing to the Hyper-Connected Consumer
We explore how retlers engage with consumers through digital channels, leveraging data analytics for personalized marketing strategies that today's tech-savvy customers.
Retl Innovation: The Future of the Physical Store
This section examines how traditional brick-and-mortar stores are evolving with new technologies like smart mirrors and interactive displays to create immersive shopping experiences.
The Future of Online Selling
We discuss digital platforms' role in online retl, including virtual fitting rooms, augmented reality showcases, and personalized shopping recommations to enhance customer satisfaction.
This part is dedicated to equipping students with the necessary skills for a career in fashion amidst rapid technological advancements.
Digital Skills in Fashion
From coding for fashion tech startups to digital marketing strategies for fashion brands, we cover the essential digital competencies that will be crucial in the future of fashion business and technology.
Fashion Business and Digital Transformation provides an integrated view of how technology is reshaping industries. It’s a vital resource for students who wish to understand both the theoretical underpinnings and practical applications of digital transformation within the fashion world, preparing them for roles that require a bl of technological literacy in this dynamic industry.
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