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Global Luxury Trs: Navigating Innovative Strategies in Emerging Markets
Edited by Jonas Hoffmann Associate Professor of Marketing at SKEMA Business School, and Ivan Coste-Maniere Professor of Marketing at the same institution
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This book is a comprehensive exploration of luxury trs that are shaping industries globally, particularly focusing on the rise in Asian markets and emerging economies. With insights from experienced professionals, it offers an inside look into how seasoned luxury brands expand their influence and new players enter the scene.
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Reviews:
Global Luxury Trs is an invaluable resource that illuminates the strategic logic behind luxury. It provides a nuanced understanding of Chinese, Russian, Indian and Brazilian markets through expert analyses and perspectives on customer behavior and buyer attitudes. Essential reading for students, professors, business leaders looking to refine their management model in the luxury industry. - Christian Blankaert, Professor of Management at ESCP-EUROPE, Paris
An exceptional compilation rich with industry expertise and practical insights across global luxury markets. Perfectly suited for immediate implementation and strategic realignment in a constantly evolving landscape. - Guy Salter, Deputy Chrman, Walpole British Luxury
Global Luxury Trs serves as an authoritative reference point that outlines crucial turning points and transformative shifts impacting leadershipand the focus within the industry. A must-have reality check for navigating contemporary dynamics of global luxury relevance. - Alberto Milani, CEO, Buccellati Inc.
About the Editors:
Dr. Jonas Hoffmann holds a position as Associate Professor in Marketing at SKEMA Business School with extensive experience in strategic consultation, executive education, and participation in international luxury events. He has authored multiple articles on marketing innovation within the luxury sphere.
Dr. Ivan Coste-Maniere brings rich industry experience to the table; he's been instrumental in founding eight businesses across fragrance, watch manufacturing, and marketing sectors. Currently, he is a Professor of Marketing at SKEMA Business School and leads SKEMA's Master Program in Luxury and Fashion Management.
Bibliographic Information:
Sub-## Innovative Strategies for Emerging Markets
Editors: Jonas Hoffmann Ivan Coste-Maniere
Publisher: Palgrave Macmillan London
ISBNs: Hardcover - 978-1-137-28738-0
Softcover - 978-1-349-44968-2
Edition Number: 1
Number of Pages: XII, 275
Topics Covered:
International Business Management Marketing Strategies Emerging MarketsGlobalization Asian Economics Corporate CommunicationPublic Relations International Trade and Economics
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