Strategies, Challenges, and Opportunities in Digital Transformation for Luxury Brands

Digital Transformation in the Luxury Industry: Strategies, Challenges, and Opportunities

Abstract: As the digital age takes hold, enterprises are increasingly adopting digital marketing strategies to reach consumers through mobile internet platforms and social media. This paper explores various dimensions of digital marketing techniques like website promotion, search engine optimization SEO, and social media campgns, and highlights their unique relevance in luxury goods marketing. The core elements that influence successful digital marketing include employing big data for targeted brand positioning and customer segmentation, leveraging cutting-edge technologies, building robust e-commerce platforms, redefining luxury experience standards through interactive online experiences, selecting suitable media channels, designing engaging online activities, delivering enriched digital content to enhance user interactions, and implementing comprehensive omni-channel strategies. The paper underscores the imperative of integrating these digital transformation efforts into dly business operations for luxury brands while addressing the digital acceleration challenges such as budget allocation, talent acquisition and trning in digital skills, overcoming technological constrnts.

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Published: December 29, 2023

Conference Proceedings Volume:

Vol. 23 2023: 4th International Conference on Economic Development and Management Science EDMS 2023

Section: Articles

License:

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Citation Formats:

Liu, Y. 2023. Digital Transformation in The Luxury Industry: Strategies, Challenges, And Opportunities. Highlights in Business, Economics and Management, Vol. 23, pp. 650-656. doi:10.54097xgftec52

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