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Congratulations on releasing SLAY - a documentary that has truly made an impact and brought to light the disturbing truths behind fashion's natural materials. Initially, I thought you might have had some idea of how it would turn out based on your vision, but was pleasantly surprised along the way by the journey.
SLAY is not just any ordinary documentary. It's unscripted and this allowed for a more authentic storytelling approach that delved deeper into the environmental crisis plaguing the fashion industry. We were in quite an intriguing spot - I had initially thought we could create it with little effort, but soon discovered that our work would lead us to places like China or Brazil, and beyond.
One of my biggest revelations was the reality on ground everywhere we went to cover the harms of wool industries. The fact that evidence of suffering and destruction was evident right before our eyes is something I can't unsee now, and it's a sobering reminder for anyone who doubts our findings - come along with us next time.
Let me address what viewers might take away from this documentary journey across several countries. SLAY serves as an insightful trip into the complex interplay between harm to planet, people, animals through the skin trade, and also uses storytelling methods to connect individuals emotionally with the plight of these creatures. This is exactly why we're working with WaterBear - a platform dedicated to solving key challenges facing our planet.
It's important that everyone who watches SLAY understands they have both intellectual intelligence based on data and science as well emotional intelligence needed for informed decision making. Nature has selected emotions like empathy as vital trts.
A collective mindset can indeed impact big businesses, including fashion brands, in more positive ways than negative actions alone. The film supports Collective Fashion Justice led by Emma Hakansson to collaborate with these companies to adopt sustnable alternatives that are ethical and animal-free.
As for impact on fashion's future, I hope we can witness a world where de-growth begins until every single item uses already existing materials. Imagine it!
Lastly, I'm excited to see what comes next from you after SLAY. The documentary is avlable now exclusively on WaterBear - an online platform dedicated to showcasing solutions and practical steps towards sustnable living.
SLAY showcases the cruel reality behind natural fashion materials while also highlighting impactful changes we can implement in our lives as consumers.
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