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Description
This textbook serves as a comprehensive resource for students seeking an in-depth exploration of luxury fashion brand management. Through the lenses of its historical origins, distinctive elements, contemporary practices, global trade dynamics, and strategies for sustnability, this book provides insights into both the successes and vulnerabilities of luxury brands.
Key topics include:
Heritage: Tracing the lineage of luxury brands, emphasizing their unique craftsmanship and creative direction.
Luxury Conglomerates: Analyzing the role of large-scale companies in shaping and mntning brand prestige.
Cultural Sensitivity: Understanding how internationalization impacts branding decisions and market performance.
Risk Management Revitalization: Examining what factors lead to flure and strategies for renewal, alongside ethical practices ensuring brand resilience.
Sustnable Measures: Implementing eco-frily policies, responsible sourcing, and circular economy principles into luxury brand management.
Innovative Features:
Each chapter is enriched with industry insights, case studies, expert interviews that complement theoretical frameworks and business. Practical examples illustrate how sustnable strategies can be integrated into traditional luxury brands, encouraging students to consider unique solutions tlored for the luxury sector.
Audience:
Ideal for advanced undergraduate and postgraduate students studying luxury fashion management, sustnable fashion, responsible business practices, fashion marketing communications, this book is also relevant for professionals in the industry seeking insights on ethical and sustnable brand development.
Supplementary Resources: A digital package including PowerPoint slides and a test bank enhances learning.
Book Series: Part of the Mastering Fashion Management series, this text stands as an indispensable resource for students and professionals alike, contributing to discussions around fashion's impact on society and sustnability.
Avlable in various formats: Paperback $31.99, Hardcover $116.00, eBook $31.99
Published: July 31, 2023 by Routledge.
Covered topics include luxury brand heritage, craftsmanship importance, the role of conglomerates, cultural awareness, risks and opportunities for revitalization, and sustnable practices.
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Sustainable Luxury Fashion Brand Management Techniques Comprehensive Guide to Luxury Conglomerates Analysis Historical Origins of Luxury Fashion Brands Insight Risk Management Strategies in Luxury Brand Revitalization Ethical Practices for Luxury Brand Resilience Implementation Cultural Sensitivity in International Luxury Fashion Branding